New White Paper Provides an Introduction to Behavioral Analysis for Improving ROI

Free Download Below

In our most recent white paper, we provide an overview of behavior science before addressing how basic concepts can be applied to improve business processes. By using a business’ own data, new technology can identify behavioral trends which may be used to reshape processes and procedures to ensure they are as effective as possible.  Applying behavioral analysis to consumer interactions provides businesses with unique insights and a means to predict future behavior.

Here’s a sample:

Part Three: Consumer Behavior

In addition to understanding methods of behavioral analysis, businesses should take advantage of the wealth of information already available on consumer behavior. Consumer research and the study of consumer behavior were popularized in the 1950s and the field continues to expand today thanks to the availability of data and new technological tools (10). By combining the concepts of behaviorism and the extensive amount of research available on consumer habits, a business can easily formulate new strategies for getting the most out of their consumer interactions.

Consumer Behavior Basics

The study of consumer behavior focuses greatly on the attitudes towards specific brands and the reasons consumers make the buying choices that they do. Studies indicate that consumers’ buying decisions are shaped by three primary factors; personal, psychological and social (11). Personal factors are influenced by demographical information, psychological factors by personal perceptions, and  social factors by the consumer’s peer group, class, income, or education level (11). All of these factors contribute to the motivation behind consumer decisions.

To keep reading download the white paper FREE with the link below:

“Introduction to Behavioral Analysis for Improving ROI”

Media Contact:
Gerald Jonathan
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gerald.jonathan@kghawes.com