Abstract — Advances in technology offer businesses new, innovative ways of conducting consumer analysis to understand the market and improve processes for the most efficient operations and fastest return on investment. One of the most cutting edge strategies is the application of behavioral science. By collecting business data, from call audio to account information, an in-depth analysis of consumer behavior can be achieved allowing businesses to reshape processes and effectively predict the outcome of consumer interactions. This paper will offer an overview of the science behind behavioral analysis and discuss how it can be applied.